Free — No credit card required

Free Local SEO Audit

Get an instant, comprehensive score for any Google Business Profile across 40+ ranking factors. See exactly what's holding a business back — and what it would take to reach position 1 in the map pack.

Enter any business name and city. No account needed to see your score.

40+ factors audited in under 60 seconds

Every factor that Google uses to rank local businesses, scored and explained — with specific action items ranked by impact.

Profile Completeness

  • Business name & category
  • Description quality
  • Hours & contact info
  • Services & products
  • Attribute completeness

Visual Content

  • Photo count & recency
  • Cover photo & logo
  • Interior / exterior photos
  • Team & at-work photos
  • Photo freshness score

Review Health

  • Total review count
  • Average star rating
  • Review velocity (last 90 days)
  • Response rate
  • Sentiment analysis

Ranking Coverage

  • Map pack visibility score
  • Geographic coverage heatmap
  • Primary keyword rank
  • Competitor rank comparison
  • Ranking trend (30d)

Who uses the free local SEO audit

Local SEO agencies

Run audits on prospect businesses before a sales call. Walk in with a specific score and action plan — not a generic pitch. Show the exact revenue opportunity on slide 1.

Start Prospecting

Business owners

See exactly how your Google Business Profile compares to competitors in your local market. Understand which optimizations will move the needle on calls and direction requests.

Audit Your Business

Marketing managers

Audit all locations in your portfolio and identify which ones are underperforming. Prioritize optimization budget by location GBP health score and competitive gap.

Audit All Locations

What your audit report looks like

A real score, real rankings, and real action items — not a generic checklist.

GBP Health Score

Austin Plumbing Co. — Austin, TX

61
Profile Completeness
78
Photo Health
45
Review Score
52
Ranking Coverage
68

Top Action Items (by ranking impact)

HIGHAdd 15+ photos — current count (6) is far below the market leader (94)
HIGHReview velocity stalled — implement automated review requests post-job
MEDMissing secondary categories: 'Drain Cleaning Service,' 'Water Heater Contractor'

Get your free local SEO audit now

60 seconds. Any business. No account required to see your score.

Start Free Audit →

Want to run audits at scale? View agency plans